As generations go, the Baby Boomers have had a good one.
In 1957, there were 4.3 million people born in the USA - more than any year before or since. They’ve been here for everything from the first ascent of Mt. Everest and the first steps on the Moon, to the digital revolution. They've experienced a time of unprecedented global prosperity and their health has benefitted from modern medicine and the increased understanding of exercise as a part of a healthy lifestyle.
Now, to top it off, many Baby Boomers are getting to retire.
I must admit, I’m a bit jealous. World-class adventure travel is diverse, comfortable, and well-established. From deluxe motorcycle tours of Europe, to luxurious adventures in Western Canada, the Baby Boomers are getting to quit the nine-to-five and dig into their bucket list at a time when the planet’s recreation opportunities have never been more accessible.
They’re calling it sight-doing - the way people prefer to travel these days. Just standing and taking a photo isn’t enough anymore - you can get the same view on Google in a single click. More people want to have experiences, do things, not just tick the box.
And the Boomers are getting to go sight-doing at the best time ever.
While documenting CMH Summer Adventures, I’ve had a chance to photograph people ranging from a couple in their 90s, to a family with 4 generations traveling together, to kid-friendly alpine adventures, to a lot of happy Baby Boomers sight-doing to their hearts content.
The camera gives me lots of chances to see the gleam in people’s eyes, and from what I can tell through the camera, the Baby Boomer generation is a happy lot. There is something in their eyes that says they made it to the finish line; and that it’s an exciting time to be alive.
Heli-hiking. Guided Via Ferrata climbs. Custom and comfortable adventures in a rugged wilderness followed by a relaxing massage and spa. These kinds of days didn’t even exist when the Baby Boomers were kids. No wonder they always look so thrilled in the photos.