Baby Boomers and the surprising trend in Adventure Travel
A group of four British women, ranging in age from 59 to 72, have been ticking off the world’s most famous adventure travel destinations. The foursome, who call themselves the “Ladies with Altitude” are featured on the BBC program - Fast:track - and are part of what is statistically our culture’s traveling-est age group.
People over 50 now account for more than half of tourism spending. As one of the ladies explains, “When you reach a certain age, I think you suddenly feel like you need to cram a few things in.”
The financial success many of the the baby boomer generation have enjoyed is part of the reason for the explosion of older travelers, but on BBC correspondent explains that another reason is that the baby boomer generation didn’t travel as much when they were younger as people do today. Taking time off before college, or traveling after college before settling down is accepted today as normal, even encouraged by many parents and educators.
One of the Ladies with Altitude said, “Everywhere we go, we meet people our age, and it’s absolutely brilliant!”
And another added, “I want to see as much of it as I can, while I can, while I’m still fit.”
The correspondent explained, “They don’t just do sun and sand holidays, they really want to go places, to explore and see the world.”
Here at CMH Summer Adventures, the enthusiasm many older travelers have for adventure is no surprise, nor is it really new. Since the 70s, we’ve been hosting adventure travelers of all ages, but older travelers are the ones who encouraged us to begin heli-hiking and develop a comfortable and relaxing mountain adventure program that is not available anywhere else in the world.
In recent years we’ve tailored our programs to appeal to younger Generation-X travelers, with via ferratas, glacier treks, and adventure trails that include ziplines and other safe but adrenaline-inducing fun, but the core of CMH Summer Adventures has always been perfectly suited for older travelers who want the adventure without the discomfort.
The surprising thing at CMH Summer Advenures is not so much that older travelers like adventure, but that the adventures we design for younger travelers, like the via ferrata, end up being a highlight for older travelers as well. And the adventures we designed for older travelers, like heli-hiking, have become popular among younger travelers thanks to the helicopter providing complete immersion in alpine beauty without the crowds, dusty trails, parking lots, and tourist towns.
In many ways, CMH Summer Adventures is where the generation gap disappears. It’s where grandparents and grandchildren, parents and kids, can - and do - share common adventures and return home with common memories of the best times of their lives.